A year after he invited Madonna as a surprise stage guest, Avicii befuddled a crowd of ravers by bringing out a bluegrass band with a banjo for his soon-to-be-hit “Wake Me Up.”
#Avicii come to me full
Non-clubbers also heard EDM’s energy when Avicii teamed up with rockers Coldplay on “Sky Full of Stars,” with Chris Martin’s voice giving way to fast-building, synthesized ecstasy.īut perhaps his most influential moment came in 2013 when he headlined the Ultra Music Festival in Miami.
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The Swedish DJ’s death Friday at age 28 marks a symbolic coming-of-age for a genre that remains resolutely youthful, with the first electronic superstar to die near his prime.Īvicii, the stage name of Tim Bergling, was not a first-out-the-door pioneer of electronic dance music ― EDM ― a scene that has exploded since the turn of the century and last year was worth $7.4-billion, according to a study by the industry’s International Music Summit in Ibiza.īut Avicii both showed the mainstream possibilities of EDM ― and, by the end of his short life, had already become a sage elder who cautioned about the artistic and commercial overreach of the music.Īvicii came to define the new age of radio-friendly EDM in 2011 with “ Levels,” which entered the top 10 across Europe with its sample of soul great Etta James in between synthesizer riffs that soar with stadium-packing power. Rock ‘n’ roll had Buddy Holly, the psychedelic era had Jimi Hendrix and Janis Joplin and grunge had Kurt Cobain.